Residential · Commercial · Industrial

Electrical supply,
made simple.

Quality electrical products direct to tradies, builders and sparkies. Trade prices, real support, trusted brands — powered by Tradel.

⚡ TRADE PRICES. REAL SUPPORT. 🚚 FAST DISPATCH AUSTRALIA-WIDE ✔ SAA APPROVED PRODUCTS
Our Range

Everything the trade needs, on one site.

In partnership with Tradel

Shop the full range
on Tradel.

Our online store is powered by Tradel — live stock, trade pricing and fast checkout, all in one place.

Open the Tradel Store →
Why ElectraDirect

More than electrical.

Direct pricing

We source direct from the factories that make the major brands — no middleman markup.

Trusted products

Every product is SAA approved and tested. Stronger builds, safer installs.

Real trade support

Run by sparkies, for sparkies. Call us and talk to someone who knows the job.